In each episode, specialists in the world of beauty (make-up artists, hairdressers, designers, nutritionists, etiquette teachers, skin diseases specialists and psychologists) face the challenge of carrying out a substantial change of the participant’s appearance. The show provides the participant with all her needs resulting from her appearance change, as well as with necessary advice to maintain the new look. The show is presented by Graziella Kamel who is specialized in audiovisual studies and who participated in presenting “Rotana café” on Rotana for a year and a half.