Premiering on March, 2017, with production beginning in Nov 15, 2016, “Fashion Star” is a first-of-its kind, large-scale primetime Reality Fashion TV show. It is designed to do for FASHION what “American Idol” and “The Voice” did for MUSIC.

Designers will uniquely compete to create 3 to 4 comprehensive designs for their collections (complex tasks), as opposed to a simple one-off dress design competition.

In an unprecedented hook, viewers at home are able to instantly buy (online purchase) the fashion collections showcased by the show’s contestants (Episode 5 onwards), including the winning collection. This lends to high levels of viewer engagement, which goes beyond casting a vote.