Launched as a part of the Dubai Media Inc. (DMI) Group in July 2008, Dubai Racing Channel aims to broadcast a globally viable, world-class equestrian image, while uniquely honoring the cultural heritage of the iconic Arab Horseman. The channel will air LIVE broadcasts from Jebel Ali and Nad Al Sheba - the centers of Dubai’s equestrian world for over 20 years - presenting world-class horse racing and endurance runs, show jumping, private livery and riding lessons at the Emirates Riding Association. A Studio will be covering these races LIVE, as presented by the channel’s Arabic and English Broadcasters.